hmm, super interesting site!! i feel like companies who are trying to change their image could really see this idea as usefulThe basic idea of this site is that a brand exists entirely in people’s heads. Therefore, whatever it is they say a brand is, is what it is. So, if you ask a bunch of people what a brand is and make a tag cloud, you should have a pretty accurate look at what the brand represents.
This Starbucks “tag cloud” is hilarious (and spot on). [via swissmiss)